The Sneaky Marketing Lesson Hiding in Your Pantry

The Sneaky Marketing Lesson Hiding in Your Pantry

Ever stare at a can of something and wonder how long it’s been around?

I did that the other day with a can of Underwood Deviled Ham.

That little red devil grinning back at me has been up to no good since 1886.

That means this sneaky little ham fiend has survived world wars, the Great Depression, disco, and whatever 2020 was.

Respect.

And somehow, he still looks exactly the same.

No rebrands. No makeovers. No desperate attempts to go viral on TikTok.

Just the same mischievous, slightly suspicious smirk.

If he could talk, he’d have stories.

Like the time he sat in someone’s pantry for five years before finally making his way onto a sandwich during a late-night craving.

Or how he was probably the OG road trip snack, keeping travelers fed before gas stations had entire buffets of questionable hot dogs.

And let’s be honest—he’s seen some weird sandwiches.

Someone out there has definitely paired him with peanut butter. Or jelly. Or, heaven help us, both.

Yet, here he is.

Still slathered on crackers. Still popping up in lunchboxes. Still standing strong after 138 years.

Why?

Because he did something most brands (and marketers) fail at.

The Secret to Longevity in Marketing

Underwood Deviled Ham didn’t chase trends. It didn’t overcomplicate things. It didn’t confuse people with constant changes.

It stayed consistent.

And that’s the secret to great internet marketing too.

You don’t need to reinvent yourself every five minutes. You don’t need to chase every shiny new strategy. You don’t need to be everywhere all at once.

You just need to show up, be recognizable, and stay consistent.

Because while others burn out trying to keep up with the latest hack, you’ll be the one still standing—strong, trusted, and unmistakably you.

The Marketing Strategy You Should Steal

1. Stick to a Clear Message – Your audience should know what to expect from you, just like people know exactly what’s in that can of deviled ham.
2. Show Up Regularly – Whether it’s an email, a blog post, or social media Content, be present consistently.
3. Avoid Trend Chasing – Some strategies come and go, but strong branding and solid offers always work.
4. Stay Recognizable – Develop a unique voice and style so that when people see your Content, they immediately associate it with you.
5. Make Your Offer Timeless – Build something valuable that doesn’t rely on short-term gimmicks.

Next time you see that little red devil, give him a nod.

He’s been through some things.

And somehow, against all odds, he’s still here.

Maybe we could all learn a thing or two from a can of ham.

Stay consistent,

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