The Four-Eyed Fish Formula: Seeing What Marketing Opportunities Hide Below the Surface
Picture This:
You’re relaxing by a serene lagoon in Central America. Suddenly, you spot something extraordinary: a fish with what looks like four eyes.
No, you’re not imagining things.
This is the anableps—a fish that’s mastered the art of split vision.
Each eye is divided into two parts: the top half scans the world above water, while the bottom half monitors underwater.
It’s a natural-born multitasker, perfectly designed for survival.
Now, let’s talk about internet marketing.
Your Audience is in Two Worlds
Think about your audience. They’re divided, too:
- Above the Surface: The Dreamers
- These are your aspirational browsers.
- They scroll through Instagram reels, pin ideas on Pinterest, and save articles for “someday.”
- Below the Surface: The Doers
- These are action-takers.
- They’re Googling solutions, reading reviews, and comparing products—ready to convert.
If you focus on only one group, you’re leaving huge opportunities untapped.
The Four-Eyed Fish Formula for Marketers
Like the anableps, successful marketers learn to see both worlds at once.
- Create Aspirational Content: Inspire the dreamers with visually appealing posts, stories, and ideas they want to save.
- Leverage Data-Driven Funnels: Guide the doers with targeted ads, landing pages, and clear calls-to-action.
Here’s how you can apply the formula:
- Above the Surface
- Share stories that connect emotionally.
- Use visuals and headlines to capture attention.
- Below the Surface
- Optimize your website for search engines.
- Create clear, actionable steps for conversions (like free trials, demos, or purchases).
By balancing both strategies, you ensure no opportunity is missed.
Why Split Vision is Key to success
The anableps didn’t evolve split vision for fun—it’s survival.
And in marketing, understanding and addressing both perspectives isn’t just a nice-to-have.
It’s essential.
Your Next Step: See What You’re Missing Below the Surface
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Final Thoughts
The anableps thrives because it adapts to its environment. It sees opportunities both above and below the surface.
Now it’s your turn.
Will you adapt your strategy like the anableps, or will you keep treading water?
