What Stealing Bibles Taught Me About Marketing
I read a fact today that made me do a double-take.
The Bible: the best-selling book of all time, is also the most shoplifted book in the world.
Let that sink in.
People are literally stealing the book that says, “Thou shalt not steal.”
The irony? Chef’s kiss.
But weirdly, this got me thinking about Internet marketing.
(Stick with me, I promise this connects.)
The Power of Deep Desire
When people steal a Bible, it’s not because they don’t want it. It’s because they want it so much they’ll break the rules to get it.
And that’s exactly what happens with Content online.
Think about the last time you saw a post, a headline, or an idea so compelling you had to share it. Maybe you took a screenshot. Maybe you copied and pasted it. Maybe you didn’t even think twice about who created it—you just needed to keep it.
That’s the kind of reaction we want to create as marketers.
We’re not just here to be seen—we’re here to be wanted.
Are You Creating “Stealable” Content?
Let’s be real. Most marketing is forgettable. Bland. Scrolling-fodder.
But the marketing that spreads like wildfire? That’s the stuff people “shoplift” online.
They copy the sales copy and tweak it for themselves.
They swipe the email subject line for their own campaigns.
They screenshot and share the value-packed post.
They take what you’ve made because it’s that good.
And while credit is always nice, the deeper lesson here is this: If your Content is being copied, you’re hitting a nerve.
You’ve tapped into a desire so strong, that people can’t resist it.
The Shortcut to Creating Irresistible Content
What if you could create viral, high-profit Content faster and with less effort?
That’s where AI-powered digital product creation comes in. Instead of spending weeks or months brainstorming and writing, you can leverage AI to generate Content that people want—and do it in a fraction of the time.
Whether it’s an ebook, a cheat sheet, a case study, or a countdown sequence, the right tools can help you craft high-value digital products effortlessly—the kind of stuff people need to have.
And when you create something so valuable people can’t ignore it, they’ll spread it for you.
The Formula for Irresistible Marketing
So, how do you create something people need?
Here’s the blueprint:
- Speak to Deep Desires – People don’t want features. They want solutions. They want the dream. The transformation. Sell that.
- Be Unexpected – No one shares boring. Say something bold. Challenge assumptions. Make people feel something.
- Make It Stupid Simple – If it takes too long to understand, it won’t spread. The best messages hit like a lightning bolt.
- Use AI to Your Advantage – Speed matters. The faster you create, the faster you test, tweak, and scale. AI gives you an edge.
- Be So Good They Can’t Ignore You – Your copy, your offers, your Content—it should be so valuable that people have to share it.
The Real Takeaway
The next time you create a piece of Content, ask yourself:
“Would someone want this so badly they’d take it without asking?”
If the answer is yes, congratulations. You’ve cracked the code. You’ve made something that isn’t just seen—but wanted.
And with the right strategies (and AI tools), you can do it faster than ever.
Access the AI Tools Here Online Success Coaching!!!
Now, go create something worth stealing.
